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But Coty doesn't agree that the preference test methodolgy was flawed.
August 12, 2010
By: TOM BRANNA
Editor
The National Advertising Division of the Council of Better Business Bureaus has recommended that Coty Inc., discontinue certain advertising claims for its Sally Hansen Complete Manicure nail polish. NAD found, however, that the advertiser could support the claim “All 5 Steps of a Salon Manicure in 1 Bottle.” NAD, the advertising industry’s self-regulatory forum, examined print, point-of-purchase, and internet advertising following a challenge by OPI Products Inc., a competing nail polish manu...
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